Outdoor signage affects in-store sales by increasing opportunities that customers or prospects enter the premises. Effective signage and merchandising can also be seen as an acting salesperson wooing people in. The right signage is crucial in getting customers to decide to come in your store when they may have not been planning on visiting, or their time is becoming limited.

Outdoor signage attracts customer’s attention and may have them in the store within seconds. With this powerful impact in mind, be sure coloring and imagery is consistent with the brand essence, so you increase in-store sales.